In the 1920's, while on vacation in the French Riviera, Coco Chanel accidentally got sunburnt. An accident that changed the course of fashion history. When she arrived in Paris, her fans fell in love with her new tanned appearance and began to seek out a darker skin tone themselves. The suntan, previously associated with peasants and outdoor workers, was now deemed fashionable, luxurious and coveted. To emulate Coco Chanel, European women stopped using their whitening make-up